Apple Snobs, Quality, and the MagSafe2

I am not alone in my consternation over the ridiculous power situation of the MacBook Air.  Shelley Palmer tells Apple just where they can stick their MagSafe 2 plug in a well-reasoned blog post entitled “Dear Apple – Let Me Tell You Where To Stick Your MagSafe 2 Plug”.

As it turns out, there is a very ugly, non-Apple-like solution available from Apple.  For $9.99 you can purchase a MagSafe to MagSafe 2 converter and stick it into your new, beautiful, extraordinary MacBook Air. Really?  For $2,500 bucks?

I hear you. I have one of the early, small, sucky MBAs, and aside from my frustration at not being able to use my 2009 MBP power at home and leave the new one in the bag so it’s always ready to travel, there’s a strategic mismatch building up here. Apple customers pay through the nose for insanely great products. Not 85% of what you need, and not the latest half-baked nifty shiny junk that will be unsupported roadkill in a year. For that we have Sony.

The execrable Lightning cable for the iPhone 5 is a similar issue to this, and it is just as unwelcome a change. I can see why they want to go to it, and two of the three reasons are fairly anti-customer. But that’s where it is, and they know they have us by the apps, and we’ll suffer along with what may be a necessary “feature”. But the MagSafe2 switcheroo has none of the obvious justifications, and all of the drawbacks.

I can travel with any laptop I want connected to a little battery plate, which is pricy and heavy, but 8 more hours of juice on the go for, say, trans-Pacific flights, which I do a couple of times per year. Any laptop except one. Oh, I’m sorry, two. The MBP also doesn’t play with “foreign” power bricks. But the MBP has a removable battery! Once the MBA is conked, that’s it; you’re done.

We don’t pay for this sort of abandonment. We are paying to have problems solved, and the style is a pleasant badge to connote our focus on quality. Now we drown in style while the functionality of the products goes downward. Those who feel that anger at stupidity is misplaced may be correct in a zen sense, but as paying customers, we expect to use our tools to do great things. Those who think that the correct answer is to pay ten dollars for a piece of junk that’s either going to get lost or epoxied to the original cable probably shouldn’t be reading this anyway. They’ll never understand the quality issue. There is no place for any “Oops, I lost the adaptor and now I’m screwed” assumption in a business relationship such as Apple has with us.

There are two types of snob: one type which revels in their snobbery, and the other revels in denouncing the first type as snobs. The first type pays for quality.

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